Thistle Guide

Worth checking

Reconciling Brand Mentions: A Working Method

Comparisons between competitors tend to show the majority of profiles carry at least one contradiction.

Priorities: Where the First Hour Should Go

89% A higher conversion rate 16% Worth checking 18% Second pass

Business data providers seldom announce a penalty here – they merely rank a less certain record lower. Put plainly, claim what exists before creating anything new – duplicates are harder to remove than to avoid.

Related records

Two Reasons Audits Stall

Give one person the logins and one document the truth; ambiguity is what causes drift. The return is durable: unlike ads, a corrected record keeps paying after the work stops.

Realistically, keep a change log; six months on, nobody remembers which field was edited or why. Nobody sends a warning when a dated address shows up, which is why audits find it years late. Data flows outward from aggregators, therefore an error at the source reappears in places nobody submitted to.

How Search Engines Read a Listing

Crucially, begin by pulling every existing record into one sheet before changing anything, assuming the basics are already in place. The worst outcome isn't a wrong listing yet two right-looking listings that disagree.

The usual culprit is thin descriptions, quietly inherited from an old listing nobody remembers creating. Record the canonical version of the website field somewhere the agency of record can find it.

Six Places Errors Normally Hide

Checking the service area. A single dated field can propagate through data aggregators long after the original entry was fixed.

Left undone. Prefer removing a wrong listing to leaving it half-corrected.

After you review. Mismatched opening hours costs more in a dense market in a tightly defined neighborhood than it does in a quiet one.

Ground rules. Photograph or screenshot each profile before editing – reversions do happen.